Services
Brand strategy and management
The most important brands are always perfoming better, and one of the key factors of their success is their commitment to deliver and their exceptional brand experience.
This implies a significant shift in the way brands are understood and how their performance is assessed.
It is necessary to look at the brand and its relationship with the defined target at a 360° angle to ensure high-impact changes and create more engaging expériences for the target consumers.
Our guidance will help you pinpoint your core values and leverage them to benefit form a clear market positioning and therefore manage to increase your brand awarness, credibility and become a preference by offering a premium client experience.
Communications
Communication is key for a company and plays a fundamental role in its image, its reputation and the development of its activity.
Whether internally or externally, it is vital to speak out with one voice, at the right time to provide information, stand out or simply make your target audience aware of your strategy and your objectives.
Whatever the media used, communication is an essential tool that must not be neglected. The messages must be disseminated in a coordinated and homogenous way through the different channels, targets, regions and time frame, keeping into consideration the global strategy of your company.
We are at your side to define your strategy and the corresponding actions.
Marketing
Market studies, competition, trends and consumer behaviour show that everything is changing always more rapidly.
A clear vision of the market is vital in order to define your product, prices, distribution channels’ strategy and to determine a precise customer target. This basis will allow you to establish detailed communication and promotional actions with the aim of increasing your turnover and/or profitability.
Your actions will be influenced by priorities such as brand awarness, launching a new product or building customer loyalty (CRM).
Have you defined a global strategy? Do you monitor the quality and quantity of your actions in order to remain attractive?
Contact us to talk about your needs so that, together, we can define a strategy based on the imperatives of your company and the current market situation.
Boards of director et Advisory Board
With more than 25 years of executive level experience, Valérie Patthey holds mandates as a non-executive board director and member of advisory board.
In this context, she brings pratical and proven knowledge in both multinational and local environments as well as in complex contexts such as mergers and acquisitions and joint ventures.
She is well versed in change management, operational excellence and is skilled in strategic thinking, innovation and digital shift, which she can adapt to situations. She is well experienced in managing and streamlining international budgets as well as in governance.
Committed and passionate, she always carries out her actions with integrity with the goal of providing pragmatic and adapted solutions.
Are you interested in her profile ? Do not hesitate to contact us.
Brand strategy and management
Communications
The most important brands are always perfoming better, and one of the key factors of their success is their commitment to deliver and their exceptional brand experience.
This implies a significant shift in the way brands are understood and how their performance is assessed.
It is necessary to look at the brand and its relationship with the defined target at a 360° angle to ensure high-impact changes and create more engaging expériences for the target consumers.
Our guidance will help you pinpoint your core values and leverage them to benefit form a clear market positioning and therefore manage to increase your brand awarness, credibility and become a preference by offering a premium client experience.
Communication is key for a company and plays a fundamental role in its image, its reputation and the development of its activity.
Whether internally or externally, it is vital to speak out with one voice, at the right time to provide information, stand out or simply make your target audience aware of your strategy and your objectives.
Whatever the media used, communication is an essential tool that must not be neglected. The messages must be disseminated in a coordinated and homogenous way through the different channels, targets, regions and time frame, keeping into consideration the global strategy of your company.
We are at your side to define your strategy and the corresponding actions.
Marketing
Boards of director et Advisory Board
Market studies, competition, trends and consumer behaviour show that everything is changing always more rapidly.
A clear vision of the market is vital in order to define your product, prices, distribution channels’ strategy and to determine a precise customer target. This basis will allow you to establish detailed communication and promotional actions with the aim of increasing your turnover and/or profitability.
Your actions will be influenced by priorities such as brand awarness, launching a new product or building customer loyalty (CRM).
Have you defined a global strategy? Do you monitor the quality and quantity of your actions in order to remain attractive?
Contact us to talk about your needs so that, together, we can define a strategy based on the imperatives of your company and the current market situation.
With more than 25 years of executive level experience, Valérie Patthey holds mandates as a non-executive board director and member of advisory board.
In this context, she brings pratical and proven knowledge in both multinational and local environments as well as in complex contexts such as mergers and acquisitions and joint ventures.
She is well versed in change management, operational excellence and is skilled in strategic thinking, innovation and digital shift, which she can adapt to situations. She is well experienced in managing and streamlining international budgets as well as in governance.
Committed and passionate, she always carries out her actions with integrity with the goal of providing pragmatic and adapted solutions.
Are you interested in her profile ? Do not hesitate to contact us.